How does it work?
Host and Deliver It!
Willow will host your videos on our streaming media server. This means that your videos are in a safe and secure environment that is guaranteed to provide the best transmission of your videos. Added benefits of our server solution:
- Access to the video library from any internet connection.
- Reduced bandwidth costs by eliminating redundant data transmission. Lower bandwidth usage translates into savings to your bottom line.
- Improved end-user playback reducing transmission problems that degrade the quality of the video experience.
Promote It!
Video is viral. Willow will ensure that the correct audiences see your video. It's about more than just posting your video to our website, a social media site or sending it through email; it's about knowing your audience and where your audience is looking. We'll work with you to push the content to them while making sure it fits within your existing strategy.
Distributing videos has never been easier or more cost effective!
If you decide to use email to promote your video, our email distribution software makes the process easy. The tool allows us to manage multiple campaigns and audience segments. The emails will be custom designed to your branding and campaign.
Track It!
Our comprehensive reporting tools will allow you, and us, to evaluate your video campaign. The easy to use analytical tools graphically display the key metrics you're interested in, including video popularity (video views), viewer engagement (length of engagement), unique searches, viral sharing and click-thrus to your call-to-action. Our tools also allow you to easily integrate with existing analytical tools, such as Google Analytics.
You can also track the following for specific Days, Weeks, Months, or Years:
- Bounce Rate and Referrals.
- Hosting Storage.
- Entrance and Exit Pages.
- Requested Pages.
- Total Traffic viewing videos.
- Digital Video Overlay analytics.
- and much more...